Candidates and Journalist Campaign Pledges · Let It Begin with Me
If you don’t like these pledges, create your own. If you’re reluctant to
take a pledge unless others also take it, think of it as an opportunity to be a
catalyst for change, and to show voters how you would handle
difficult issues or situations.
Example Campaign Pledge for Candidates
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I will put the needs of those I represent ahead of my personal desires.
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For each promise I make, I will explain the process to make it happen and any obstacles that must be overcome.
If others must be involved, I will explain how I will inspire them to collaborate.
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Rather than criticize or accuse, I will ask my opponents to clarify
specific actions or speech. If I was not a direct observer, I will
seek to understand the full context of the action or speech.
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If an opponent does or says something I don’t accept, I will ask
questions until my opponent clarifies the issue. If my opponent refuses to
answer my questions, I will encourage voters and journalists to ask all
candidates the same questions.
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If accused or criticized, I will not respond defensively or counterattack.
I will ask myself the questions I would want my accusers to ask instead of making
accusations and then answer those questions.
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Candidates are entitled to a private life. I will limit my comments to
actions or speech that are relevant to official duties.
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I welcome all verified information as an opportunity to expand my own
understanding. I will ask questions until I’m satisfied that I’ve reached
the best possible conclusion using all relevant information.
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I will assume that those who disagree with me know something I don’t. I
will ask questions and reconsider my own position in an attempt to find common ground.
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I ask voters and the press to monitor my compliance with this
pledge, point out lapses, and give me an opportunity to correct any
problems before making those lapses public.
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I will work with the other candidates to create a pledge we can all agree to.
Example Campaign Pledge for Journalists
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I will place quality and service to the voters above entertainment value and attention-grabbing headlines.
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I will place the burden of proof on accusers. The accused is not expected to prove innocence. Before reporting an
accusation, I will ask what specific first-hand observations or speech the accused should explain,
question all concerned to learn the full context of the situation,
and include the accused’s response as part of the initial report.
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Candidates are entitled to a private life. I will limit reporting to
actions or speech that are relevant to official duties.
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I will report fairly, with equal quality for all sides. I will insist on
reasoned, verifiable arguments. I will ask my sources appropriate questions, placing the burden of proof on myself and my sources.
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If I discover a lapse in a candidate’s compliance with a pledge, I will
give the candidate an opportunity to correct the problem before reporting
the incident. I will report the solution as well as the problem.
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I ask voters and candidates to monitor my compliance with this
pledge, point out lapses, and give me an opportunity to correct any
problems.
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